Microsoft hasn't abandoned its forte it's simply positioned new creation tools alongside the familiar productivity-focused tools like Office. It's not the aggressive "in your face" marketing method that's needed to introduce consumers to and educate them on Microsoft's expanded vision of Windows-as-a-creators-platform. This marketing strategy relies on users discovering one product by using another.
According to Chief Marketing Officer Chris Capossela, the company has focused on a marketing strategy which relies on the integration of products as a means to promote other products (opens in new tab). Microsoft's challenge as a historically enterprise-focused company is communicating with consumers.
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